Baking Naturally is based on the concept of utilizing only the best quality products that are certified organic and all-natural. Baking Naturally isn't a "diet", it's not a "fad", and it's not meant to help you lose weight. What it is, however, is a belief that when food is homemade with the best ingredients available absent from chemical and pesticide treatments, it is inherently better for you. I also believe that making homemade baked goods should be the "norm" and not the exception. Get out of the grocery store bakeries and into your kitchen and start baking naturally.